Paul Smith is pleased to announce the launch of Paul Smith Junior!
Staying true to his vision, a bright, punchy colour palette and familiar silhouettes inspired from the men’s and women’s catwalk collections have been redesigned for Paul Smith Junior, bringing a playful, child-like charm to this line.
For boys, key pieces include colourful multi-stripe and floral shirts and bright stripe knits, reflecting Paul Smith’s signature touches. Bold, graphic print padded jackets and infamous quirky tees are fun pieces, with classic pieces coming in the form of cord blazers, khaki parkas and luxurious cashmere knits.
For girls, tinted rose print silk dresses and cute fairisle cardigans have jumped straight off the runway. Soft jersey long sleeve t-shirts are layered with angora wool smocks, whilst a vibrant array of stripes inject a mischievous sense of fun to the collection.
Paul Smith Junior will be available to buy from August 2010, until then you can shop their existing collection online. Also, make sure to watch the adorable video of the kids all decked out in Paul Smith. The video features his truly as well! I expect this will do very, very well!
From paulsmith.co.uk.