22 year old Cleo Droomer from the Cape Town College of Fashion Design was announced as the winner of the 2010 ELLE New Talent Fashion Award a the opening of S.A Fashion Week last night.
A cash prize of R25 000 will help start the young designers career. In addition to this his designs will be altered to fit mass market appeal and will be sold in selected Mr. Price stores and will then showcase his range at the ELLE New Talent Fashion Show at the 2011 SA Fashion Week.“I’m really excited to have won this competition. In the past three months, I’ve worked really hard, physically and mentally, and I’m glad to have been able to capture our country’s new found hope through my designs,” says Droomer.